PR Tip : 3 Must-Have Qualities for Company Schwag

Company Schwag - [noun] company-branded merchandise that is given away as a form of advertising.

The perfect schwag item encompasses these three qualities:

1. Functionality
The item needs to be functional. For example, If you want to hand out glass unicorns with your company logo branded on the mystical creature, the item can easily become a holiday ornament. The customer will more than likely keep it for many holidays to come.

2.Uniqueness
For example, glass unicorns. Just kidding. My favorite item is the Hipstamatic iPhone case. Trendsetters, they are.

3.Usability
Is it functional and unique? Awesome. But, if it isn't an item the client will want to use on a daily basis, it'll probably sit on their desk for a quarter then get tossed. My favorite item that highlights this quality is a thermos from Yammer and Bay Area Girl Geek Dinners.

"Sustainable" - Angie Chang, Founder of Bay Area Girl Geek Dinners

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