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Showing posts from March, 2012

CEO Interview | Geraldine Yong, MogiMe

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A CEO's insight on mobile gaming in regards to user acquisition, education vs. entertainment, and female entrepreneurs.  Hello, Geraldine! What is Mogime? "A mobile social gaming network. Currently only mobile. It will be on iOS soon. Create your avatar, be social and play games with our network or our partners’ affiliated networks. User - generated content. Discover apps, make friends and send messages in a community." Target Market? Ages 13-24 Tell us a little about yourself. “I am currently the CEO of the company. My background's always been technical sales and business development and I’ve always been interested in games because I’ve been a gamer since I was a kid. I also consider myself a Fashionista. With my corporate background and my interests, I wanted to have a company that actually embodies both gaming as well as a person’s identity. For now, my interest's in creating better outfits for the avatars as well as working with

Marlon Rodriguez for The Leukemia & Lymphoma Society

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Forever with us: Marlon's spirit and passion for UNITY A loved one's spirit can live on in the hearts of their family, friends, and community through non-profit outreach.   Marlon always had something goofy to say - everyone from every "scene" knew him - Mr. Charismatic and dressed to impress.  How did this all come about? In February, I was discussing LLS and LRF initiatives with my networks. The next week, I got word my dear friend passed away. His story's meant to be shared with the world.   Thank you, Marlon. xoxo The Leukemia & Lymphoma Society and Roger Royse of Roger Royse Law Firm have been touched by Marlon's story and would like to share it with the world. We would like to invite you to share your story in a memorial video for The LLS.  This video will be filmed on Monday, April 2 , 2012 at 12pm in front of Philip & Sala Burton Academic High School in San Francisco. Please come to share your story and/or listen to his loved ones share th

The New York Intern Project 2012 | Affect Strategies, NYC

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The New York Intern Project 2012 launches this Monday!!! Last year, I was a contestant for  “The New York Intern Project, a competition to become a summer intern for a New York City Based PR company, Affect Strategies. Applying for this internship was not the conventional task of writing a cover letter, getting recommendations and submitting a resume... “ -Tiffany Lan, Girls In Tech Blog The New York Intern Project 2012 will launch this Monday (3/26) on bit.ly/nyintern .  I can’t believe it’s been a year since my PR campaign in 2011. This contest taught me a lot about PR and Social Media outreach. To the folks out there looking for a unique opportunity to learn more about PR: Definitely enter this contest! Affect Strategies FB site My campaign last year Post-contest press release If any new contestants want to chat about my experience last year, email me at prtiffany.lan@gmail.com!  

GDC Conference 2012 | Women In Gaming

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"This is a man's world, but it wouldn't be nothing without a woman or a girl." - James Brown Geraldine Yong, Chiefs Executive Officer, MogiMe I went searching far and wide for these amazing women in gaming. GDC ain't nuthin' without a woman or a girl! A few companies to highlight: MogiMe Songster Killer Tracks Optitracks As you can see, I spent a lot of time with the companies involved in the music side of games. "Music makes the people come together. Yeah." - Madonna

Introduction via Social Media

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As I begin to write, I stop and ask myself, "Why reiterate my personal profile when I can just post links to my social media pages?".  - Linkedin - Hirethehouse Facebook  (I'll explain that in the next post) - Twitter - Reppify Profile - Girls In Tech Blog That's the case nowadays. Your identity's already on social media. If you're a PR person such as myself and hanging out at a networking event, you'll be asked the loaded question, "Who are you and what do you do". I bet big bucks that you're directing them to a twitter handle or LinkedIn page. If you're not doing so, you're costing yourself some valuable time.