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Googlevoicetest-A/B testing from Tiffany Lan

Here are some revised points addressing annoying aspects of Silicon Valley culture: San Bro-sé (Formerly San Jose, CA): When did San Jose become synonymous with excessive meatiness? Cafe Life: Instead of coding over mochas and chai at cafes, maybe consider the quiet charm of a library for a change. Pun fully intended. "Founder Hounders": The term used to describe women at tech events who are simply socializing and networking seems oddly dismissive. Let's appreciate everyone's presence without labeling them. Patagonia: As much as I appreciate the brand and its values, I find myself hesitant to buy one, fearing the association with a stereotypical Silicon Valley persona. "Tech-Casting": While I may be part of the tech community, I reject conforming to negative stereotypes. Not all of us fit the same mold. As a native San Franciscan, I entered the tech industry before it gained its trendy status in 2009. Back then, it was about survival during the recessio...

Y Combinator Summer 2018 Funding Cycle  Applications are due on March 24th Click Here to Apply! Who?:  Y Combinator Summer 2018 Funding Cycle What?: Applications deadline When?: March 24th Where?: The accepted applicants will have to move to the SF Bay Area Why?: To make your startup dream into reality For those of you who are unaware of the processes to get funded for your startup, I hope this announcement will get to you. One way to get your company in front of investors is by applying for Y Combinator's Funding Cycle.   Y Combinator has backed various successful startups like, Airbnb, Heroku, Chariot, and Dropbox. They are a group of extremely open-minded and passionate investors who truly want to give a chance to those who may not have the access or knowledge on how to obtain funding. I have submitted my startup, HairRobin (name change in the works) for this summer's Y Combinator funding cycle. Please view my submission video to learn more about...

Here are four ways to find your center in a world of excessiveness and chaos: 1. Minimize You don't need that extra pair of shoes, Tiffany. No, you don't. Attempt to wear a pair of shoes until there are holes in it. Just try it. 2.Reflect Think about your memories. Reflect on what type of emotions it brings up. Address those emotions. It will lead you to answers.  And it will take up a good amount of your time that won't be spent shopping or wishing to shop. You will walk away learning more about yourself and that is invaluable. 3.Treat yourself to the finer things in life You will be saving a whole bunch of money if you follow my advice to minimize your life. Use that money and go get an order of uni, a bottle of ice wine, or whatever tickles your fancy. You deserve to be reminded of this remarkable place called, 'God's Green Earth'.  4.Hustle for the "free" So to balance out all the money you're going to be spending to treat yourself,...

It's been 3 years since my last post. Thanks to the combination of this article about Decoded that can be read  here , an interview about the Jay-Z album called "4:44" , and watching random R&B/hiphop videos on Youtube, I finally have something to say. When did I begin to believe that I had nothing to say or what I had to say was not worth being said? It was when I realized that what I had to say, should not be said. I became "mute" over time. It was a gradual thing. It was a build up of failures and the inability to cope with my losses. I lost the love of my life, my job, my sanity, and most of my family and friends. I almost hit rock bottom, but someone from my past showed up for me and called me out on one thing that I was doing wrong ; I was running my mouth more than taking action. My first lesson comes from a reference to the article here : #5 Don’t Run Your Mouth How can someone who wants to be a writer not run their mouth? I was living a par...

My Valentine's Day Social Media Campaign Demo

Content marketing is beneficial to any organization. I'd slate content marketing between the public relations department and the marketing department. It's their love child. Develop blog and social media content around your products to increase traffic to your website. I'm talking to you, startups.  But don't be one of those content posers who writes about gibberish just to get SEO value for the blog site. Learn from publication sites like Harvard Business Review when you're developing your content. Try these tips: 1. The source of the blog should come from thought leaders in the space.  A great way to back up your content is by having a photo of the contributor with a nice blurb about their notable successes in the field that is being discussed.  2. Include surveys and other data reports Use sites like SurveyMonkey to obtain data around your topic and showcase the results in the blog posts. For example, if you're writing about your newest featur...

Are you good at balancing, categorizing and juggling? If you are, then public relations is the career path for you! (this is not a cheesy marketing copy). "Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes We as individuals must work to maintain relationships with the community around us: our family, our friends, our clients, our pets, our acquaintances. We as a company must work to maintain relationships with our coworkers, partners, agencies, lawyers, etc. There is not just one public, there is in fact many "publics" in our clients' lives. Once you identify all of the different "publics", you are on the track to reaching Critical Mass .  When you are working with your clients,  start by mapping out the audiences that they engage with. Start from the ground level and work your way up to critical mass. For example...

On Friday, the leading lady released her self titled album, Beyoncé without any prior notice or publicity. The album has been nicknamed a "visual album, with 14 tracks each of which includes a music video. This album went viral within hours via social media and is still buzzing in the news. Aside from a press release hitting the wire before the album was released via iTunes, there was zero inkling of this album: no bootlegs, media leaks, nothing. How did she do it and what can new marketers and public relations professionals learn from Beyoncé? Photo: Alex Johnson via AlexJonson at FlickR 1. Social media gives everyone the tool to succeed first hand Beyoncé launched a viral campaign solely via social media. The success that her album has shown is proof that social media is a powerful tool for PR, Marketing, and Sales. Everyone needs a Facebook and Twitter. They are the new marketer's Inspector Gadget. 2. Visuals are essential in marketing and PR Using p...

1. Miley Cyrus Leads Time's Person of the Year Voting Read more at  http://www.billboard.com/articles/columns/pop-shop/5811364/miley-cyrus-leads-times-person-of-the-year-voting#7eiPfihHOZACGU4X.99  #billboard Only good #PR could be responsible for getting Miley, the #Twerk Princess in the leading spot for Time Magazine's Person of the Year . 2. Parody Twitter accounts like Startup L. Jackson, Drake, Will Ferrell, and more! @StartupLJackson : Bitcoin is a shitty currency. So are shoes.  Mrs. Jackson buys $500 shoes too damn often.  Are shoes stupid? Is there a shoe bubble? #qed @_FrankieD : @DrizzyTheType drake the type to apologize to the turkey on Thanksgiving @WillyFerrell : I'ma walk in the kitchen like http://t.co/jo7rERU5Yf 3. Big Corporations like BestBuy  still distribute their news via press releases Read Press Release:  BestBuy  Re-Affirms its Holiday Price Competitiveness Strategy Regardless of how PR is ev...

"The morning after has a lightness from yesterday's disaster. There's a trace of heaviness. But when you awaken, and feel the bright gleam from the outside light through your iridescent curtains. Your own light starts to gleam. We are a PRODUCT of our ENVIRONMENT. And if we awaken and see the beauty in our surroundings, Our inner beauty illuminates to meet the light from outside.  Go toward like-minds and combine the light within you with the outside world."                                                      -PRTiffany   Our culture is experiencing social media overload, and we are getting lost in the noise. Some of us have decided to opt out of the countless platforms and are now honing in on 1 - 5 social media networks. 5 platforms? That sounds like too many, but it is really not considering there are hundreds of platforms out t...

The 'Hashtag' is changing the English language!   1. Hashtags will be used in press releases to drive awareness. See article from PRWeb.   2. Everyone will own many of their own hashtags. ex. #prtiffany #thejonesfamilyreunion   3. Hashtags will be used in education. Your essays will include hashtags when referencing a topic of discussion.   4. Hashtags will become non-lexical utterance sounds . ex. uhh, umm, wow   5. Hashtags will be a tool to compile event photos. ex.#photoamericascup #photojenandjoewedding #photojanesmitheurope2013. Instagram is already doing this, but adding photo to the front of the word can allow you to track photos across platforms like twitter, instagram and Facebook.   6. Hashtags may be the answer to organizing 'big data' . Eventually, we will want all of our data to be ported into Twitter - once their search engines become more powerful.   These are a few of my predictions on 'hashtags'...

F requent . R esourceful . E nergetic . S ocial . H ip If you are a 90's kids like me, you probably learned a lot from the  Fresh Prince over the years. Like how cool it is to wear backwards hats and how to chill out max and relax all cool. So, in honor of the fresh prince, here is how you can keep your blog FRESH. F requent - Your readers like dependability. If they are intrigued by a post, they will come back again for the next blog. If they revisit your site and you do not have fresh content, your blog may get lost in the noise of all the other blogs out there. If you plan on updating once a week or every other day, let the reader know in the footer of the blog. R esourceful - When you are writing about a topic, refer to  older posts from your blogs and interesting FRESH articles about the topic you are writing about. This will increase your SEO, bringing more traffic to your blogs. E nergetic - Make your blog lively! Use lots of phot...

@PRTiffany   Whoop Whoop, It's #FOLLOW_FRIDAY! Here are a few bloggers and influencers that I recommend you follow to stay updated with the latest and greatest in the PR GAME. @PRdivablog - PR and Social Media for Tech @NetSuite_Meili - PR for Cloud, SaaS, Ecommerce, ERP, Wholesale and Distribution #Netsuite @MarkRaganCEO - PR articles galore. Stay up to date via his twitter feed. #PRDaily @PRDailyNews - PR news and Job Board for the aspiring PR agents @GraffitiPR - PR guru. Follow him and follow his #followback list! Keep it social and #followback, #NFB, #Follow_friday!!!! xoxo, @PRTiffany

Tomato, tomatoe? During SuiteWorld 2013, I had an interesting conversation with a colleague. We were discussing the difference between public relations and publicity, which might seem like useless chatter to folks who are not in the PR game. But for us PR agents, it sparked a very educational conversation. Is there a significant difference between the two? During our 5 minute scramble from one meeting room to the next, we came to a quick decision that it pretty much means the same thing - but I was not satisfied. I started to think about the connotations when I hear the two: Public Relations sounds more like an on-going effort - relationship building over a long period of time. Publicity is more like a quick fix to gain attention from a mid to large group of people. For example, pretend a new café wants to get their name out to the public. A PR effort would be to build a network of regular customers who are faithful patrons to the café. A publicity effort could e...

If you're not proofreading 2 - 4 press releases a day, you're not doing PR right. In addition to proofreading press releases, make sure you are proofreading 4-5 blogs per day. You just have to. It's the PR way. In additon to press releases and blogs, make sure you're proofreading tweets. Don't forget links and hashtags when appropriate -PRTiffany

If you’re an entrepreneur and want PR representation, I’m a bit astonished. Most entrepreneurs take the D.I.Y approach – Daringly Independent Yoda. Entrepreneurs are usually fairly personable individuals with can-do attitudes. They think they’ve already demystified PR, and they may be right. Maybe you’re the CEO of your company, you work out of the café down the street from your studio, and your best friend is your CTO (if you’re not a programmer yourself) and your Biz Dev Whiz. Your business is your baby and you have trust issues, meaning you refuse to let a 3 rd party (In-house PR specialist) handle your company’s message. I get it. You’re an entrepreneur and you can do anything you set your mind to, and you most definitely reach for the stars. You want to be featured in WSJ or Ars Technica and you know you can D.I.Y – Do it yourself. I completely agree that you CAN do it yourself, but one deciding factor holds the answer to if you should or should not seek PR, and that deciding f...

What Is The Best Approach To Getting Into PR? By Tiffany Lan (In-house PR for Reppify, PRTiffany) It brings me a great deal of excitement when I hear more and more people are pursuing a career in PR. I’m often asked the question, “What’s the best approach to getting into PR?” PR isn’t something one can learn in a day or even explained fully in a blog post. On another note, I believe that a PR agent is the mixture of a former writer, aspiring actor, and wedding planner, but let’s save that thought for another entry. So, in hopes of explaining What is PR? and the best approach to getting into the field, I’ve compiled a few points: 1. Who, What, When, Where, Why "Life isn't about finding yourself. Life is about creating yourself." George Bernard Shaw The Beatles said it best in their timeless song, Hey Jude . “If you want [a career in PR], go out and get [it]”! But first, ask yourself these following questions: WHO do you want to represent? Is it T...

PR Needs Their Own Public Relations Efforts Hey, Agents! PR needs PR, too! We need agents to spread the good word of “What is PR” for the business folks who know that PR’s important to run a successful company but aren’t too sure of what it entails.  We also need to educate the PR agents who use all the evil tricks in the book to gain publicity for their company and make them look bad in the process. PR should be used for good – businesses have enough naysayers in the public to bring on the controversy. Let’s not turn our clients into fame-whores, okay? Keep it classy, yes? PR NEEDS PR ! Here are a few quotes from a few thought leaders in the space who’re spreading the good word... Quotes from Key Thought leader’s in PR “ PR was the first social.” Gerard Corbett, PRSA, 27 August 2012 “ Journalism is printing what someone else does not want printed: everything else is Public Relations.” Glenn Greenwald, Guardian, 14 September 2012 “PR isn’t just...