FROM PR(Public Relations) to PR(Product Research)..IAMPRTIFFANY

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PR for Entrepreneurs in Tech Startups: Yay or Nay?

If you’re an entrepreneur and want PR representation, I’m a bit astonished. Most entrepreneurs take the D.I.Y approach – Daringly Independent Yoda. Entrepreneurs are usually fairly personable individuals with can-do attitudes. They think they’ve already demystified PR, and they may be right. Maybe you’re the CEO of your company, you work out of the café down the street from your studio, and your best friend is your CTO (if you’re not a programmer yourself) and your Biz Dev Whiz. Your business is your baby and you have trust issues, meaning you refuse to let a 3 rd party (In-house PR specialist) handle your company’s message. I get it. You’re an entrepreneur and you can do anything you set your mind to, and you most definitely reach for the stars. You want to be featured in WSJ or Ars Technica and you know you can D.I.Y – Do it yourself. I completely agree that you CAN do it yourself, but one deciding factor holds the answer to if you should or should not seek PR, and that deciding f...
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Headshots: Essential for an agent's Social Media profiles

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Suggestion to my PR readers: Get headshots for your social media profiles.  When you're in an outward-facing profession like Public Relations, make sure you have updated photos on your social media profiles that are natural and friendly. Your PR work must showcase creativity, efficiency, approachability, and excitement - which goes for your head shots as well. Here are a few head shots that I deem worthy for the PR agent.  Special Thanks to www.garysextonphotography.com for my headshots!  Email: info@garysextonphotography.com About Gary Sexton 
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Introduction via Social Media

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As I begin to write, I stop and ask myself, "Why reiterate my personal profile when I can just post links to my social media pages?".  - Linkedin - Hirethehouse Facebook  (I'll explain that in the next post) - Twitter - Reppify Profile - Girls In Tech Blog That's the case nowadays. Your identity's already on social media. If you're a PR person such as myself and hanging out at a networking event, you'll be asked the loaded question, "Who are you and what do you do". I bet big bucks that you're directing them to a twitter handle or LinkedIn page. If you're not doing so, you're costing yourself some valuable time. 
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