Harvard Business Review - An Effort Toward Reliable Content
Content marketing is beneficial to any organization. I'd slate content marketing between the public relations department and the marketing department. It's their love child. Develop blog and social media content around your products to increase traffic to your website. I'm talking to you, startups. But don't be one of those content posers who writes about gibberish just to get SEO value for the blog site. Learn from publication sites like Harvard Business Review when you're developing your content. Try these tips: 1. The source of the blog should come from thought leaders in the space. A great way to back up your content is by having a photo of the contributor with a nice blurb about their notable successes in the field that is being discussed. 2. Include surveys and other data reports Use sites like SurveyMonkey to obtain data around your topic and showcase the results in the blog posts. For example, if you're writing about your newest featur