Public Relations is a #Fearless #Juggling and Balancing Act! How to Reach #Criticalmass
Are you good at balancing, categorizing and juggling? If you are, then public relations is the career path for you! (this is not a cheesy marketing copy). "Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes We as individuals must work to maintain relationships with the community around us: our family, our friends, our clients, our pets, our acquaintances. We as a company must work to maintain relationships with our coworkers, partners, agencies, lawyers, etc. There is not just one public, there is in fact many "publics" in our clients' lives. Once you identify all of the different "publics", you are on the track to reaching Critical Mass . When you are working with your clients, start by mapping out the audiences that they engage with. Start from the ground level and work your way up to critical mass. For example