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Showing posts from April, 2012

PR Tip : 3 Must-Have Qualities for Company Schwag

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Company Schwag - [noun] company-branded merchandise that is given away as a form of advertising. The perfect schwag item encompasses these three qualities: 1. Functionality The item needs to be functional. For example, If you want to hand out glass unicorns with your company logo branded on the mystical creature, the item can easily become a holiday ornament. The customer will more than likely keep it for many holidays to come. 2.Uniqueness For example, glass unicorns. Just kidding. My favorite item is the Hipstamatic iPhone case. Trendsetters, they are. 3.Usability Is it functional and unique? Awesome. But, if it isn't an item the client will want to use on a daily basis, it'll probably sit on their desk for a quarter then get tossed. My favorite item that highlights this quality is a thermos from Yammer and Bay Area Girl Geek Dinners. "Sustainable" - Angie Chang, Founder of Bay Area Girl Geek Dinners

#PRFails by Ariel

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"You don't use Twitter?!" "What's a meme?! Seriously?" "I'm running on 2 hours of sleep. This new story had me on the phones with the radio stations at 4am. I forgot to pick up Sebastian from the groomers, and I haven't had a manicure in weeks. Can a girl get some sleep around here?!" "You work 8 hours every day? 9-5? Good for you.(slow clap)" "Community management's under the umbrella of Startup PR. #truth" "If one more CEO puffs his chest out and tells me their product has no competitors, I'm going to rip my pretty red hair out." "I'll sleep when we IPO or get acquired."