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Content marketing is beneficial to any organization. I'd slate content marketing between the public relations department and the marketing department. It's their love child. Develop blog and social media content around your products to increase traffic to your website. I'm talking to you, startups.  But don't be one of those content posers who writes about gibberish just to get SEO value for the blog site. Learn from publication sites like Harvard Business Review when you're developing your content. Try these tips: 1. The source of the blog should come from thought leaders in the space.  A great way to back up your content is by having a photo of the contributor with a nice blurb about their notable successes in the field that is being discussed.  2. Include surveys and other data reports Use sites like SurveyMonkey to obtain data around your topic and showcase the results in the blog posts. For example, if you're writing about your newest featur...

Are you good at balancing, categorizing and juggling? If you are, then public relations is the career path for you! (this is not a cheesy marketing copy). "Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes We as individuals must work to maintain relationships with the community around us: our family, our friends, our clients, our pets, our acquaintances. We as a company must work to maintain relationships with our coworkers, partners, agencies, lawyers, etc. There is not just one public, there is in fact many "publics" in our clients' lives. Once you identify all of the different "publics", you are on the track to reaching Critical Mass .  When you are working with your clients,  start by mapping out the audiences that they engage with. Start from the ground level and work your way up to critical mass. For example...

On Friday, the leading lady released her self titled album, Beyoncé without any prior notice or publicity. The album has been nicknamed a "visual album, with 14 tracks each of which includes a music video. This album went viral within hours via social media and is still buzzing in the news. Aside from a press release hitting the wire before the album was released via iTunes, there was zero inkling of this album: no bootlegs, media leaks, nothing. How did she do it and what can new marketers and public relations professionals learn from Beyoncé? Photo: Alex Johnson via AlexJonson at FlickR 1. Social media gives everyone the tool to succeed first hand Beyoncé launched a viral campaign solely via social media. The success that her album has shown is proof that social media is a powerful tool for PR, Marketing, and Sales. Everyone needs a Facebook and Twitter. They are the new marketer's Inspector Gadget. 2. Visuals are essential in marketing and PR Using p...

1. Miley Cyrus Leads Time's Person of the Year Voting Read more at  http://www.billboard.com/articles/columns/pop-shop/5811364/miley-cyrus-leads-times-person-of-the-year-voting#7eiPfihHOZACGU4X.99  #billboard Only good #PR could be responsible for getting Miley, the #Twerk Princess in the leading spot for Time Magazine's Person of the Year . 2. Parody Twitter accounts like Startup L. Jackson, Drake, Will Ferrell, and more! @StartupLJackson : Bitcoin is a shitty currency. So are shoes.  Mrs. Jackson buys $500 shoes too damn often.  Are shoes stupid? Is there a shoe bubble? #qed @_FrankieD : @DrizzyTheType drake the type to apologize to the turkey on Thanksgiving @WillyFerrell : I'ma walk in the kitchen like http://t.co/jo7rERU5Yf 3. Big Corporations like BestBuy  still distribute their news via press releases Read Press Release:  BestBuy  Re-Affirms its Holiday Price Competitiveness Strategy Regardless of how PR is ev...

"The morning after has a lightness from yesterday's disaster. There's a trace of heaviness. But when you awaken, and feel the bright gleam from the outside light through your iridescent curtains. Your own light starts to gleam. We are a PRODUCT of our ENVIRONMENT. And if we awaken and see the beauty in our surroundings, Our inner beauty illuminates to meet the light from outside.  Go toward like-minds and combine the light within you with the outside world."                                                      -PRTiffany   Our culture is experiencing social media overload, and we are getting lost in the noise. Some of us have decided to opt out of the countless platforms and are now honing in on 1 - 5 social media networks. 5 platforms? That sounds like too many, but it is really not considering there are hundreds of platforms out t...

The 'Hashtag' is changing the English language!   1. Hashtags will be used in press releases to drive awareness. See article from PRWeb.   2. Everyone will own many of their own hashtags. ex. #prtiffany #thejonesfamilyreunion   3. Hashtags will be used in education. Your essays will include hashtags when referencing a topic of discussion.   4. Hashtags will become non-lexical utterance sounds . ex. uhh, umm, wow   5. Hashtags will be a tool to compile event photos. ex.#photoamericascup #photojenandjoewedding #photojanesmitheurope2013. Instagram is already doing this, but adding photo to the front of the word can allow you to track photos across platforms like twitter, instagram and Facebook.   6. Hashtags may be the answer to organizing 'big data' . Eventually, we will want all of our data to be ported into Twitter - once their search engines become more powerful.   These are a few of my predictions on 'hashtags'...

F requent . R esourceful . E nergetic . S ocial . H ip If you are a 90's kids like me, you probably learned a lot from the  Fresh Prince over the years. Like how cool it is to wear backwards hats and how to chill out max and relax all cool. So, in honor of the fresh prince, here is how you can keep your blog FRESH. F requent - Your readers like dependability. If they are intrigued by a post, they will come back again for the next blog. If they revisit your site and you do not have fresh content, your blog may get lost in the noise of all the other blogs out there. If you plan on updating once a week or every other day, let the reader know in the footer of the blog. R esourceful - When you are writing about a topic, refer to  older posts from your blogs and interesting FRESH articles about the topic you are writing about. This will increase your SEO, bringing more traffic to your blogs. E nergetic - Make your blog lively! Use lots of phot...