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What Is The Best Approach To Getting Into PR? By Tiffany Lan (In-house PR for Reppify, PRTiffany) It brings me a great deal of excitement when I hear more and more people are pursuing a career in PR. I’m often asked the question, “What’s the best approach to getting into PR?” PR isn’t something one can learn in a day or even explained fully in a blog post. On another note, I believe that a PR agent is the mixture of a former writer, aspiring actor, and wedding planner, but let’s save that thought for another entry. So, in hopes of explaining What is PR? and the best approach to getting into the field, I’ve compiled a few points: 1. Who, What, When, Where, Why "Life isn't about finding yourself. Life is about creating yourself." George Bernard Shaw The Beatles said it best in their timeless song, Hey Jude . “If you want [a career in PR], go out and get [it]”! But first, ask yourself these following questions: WHO do you want to represent? Is it T...

PR Needs Their Own Public Relations Efforts Hey, Agents! PR needs PR, too! We need agents to spread the good word of “What is PR” for the business folks who know that PR’s important to run a successful company but aren’t too sure of what it entails.  We also need to educate the PR agents who use all the evil tricks in the book to gain publicity for their company and make them look bad in the process. PR should be used for good – businesses have enough naysayers in the public to bring on the controversy. Let’s not turn our clients into fame-whores, okay? Keep it classy, yes? PR NEEDS PR ! Here are a few quotes from a few thought leaders in the space who’re spreading the good word... Quotes from Key Thought leader’s in PR “ PR was the first social.” Gerard Corbett, PRSA, 27 August 2012 “ Journalism is printing what someone else does not want printed: everything else is Public Relations.” Glenn Greenwald, Guardian, 14 September 2012 “PR isn’t just...

Suggestion to my PR readers: Get headshots for your social media profiles.  When you're in an outward-facing profession like Public Relations, make sure you have updated photos on your social media profiles that are natural and friendly. Your PR work must showcase creativity, efficiency, approachability, and excitement - which goes for your head shots as well. Here are a few head shots that I deem worthy for the PR agent.  Special Thanks to www.garysextonphotography.com for my headshots!  Email: info@garysextonphotography.com About Gary Sexton 

Your outer appearance as a PR agent's very important – not to say what you wear defines who you are, but it’s definitely as important as the design of your business card. 1.Black with the attack Black’s the signature color of business attire. When you’re out at a networking event, a sleek black dress or pant-suit can’t go wrong. Don’t be afraid to accessorize with a chunky gold chain and diamond studded earrings. 2. Think like a DJ Scenario: A writer invites you to a day at the beach: Should you go for that all black dress or two-piece bathing suit? Hell to the no. Think like a Disc Jockey: they may prefer to spin house music, but when they get a gig at a hip hop venue, Avicii and Armind Van Buuren are retired for the night and Mosdef, Big L, and Mob Deep are on cue. Dress the part. Wear a plaid top with jeans and Teva Terra Sandals. If a client invites you to a limo ride to Napa Valley, try this. As a public relations agent, your daily outfit, better yet your da...

So·cial PR   [ so -sh-shuhl pee-ahr ]   noun,  start ·up PR . 1. pertaining   to,   devoted   to,   or   characterized   by   the public relations initiatives for startups.  When you think about the definition of PR, you naturally think, "PR's the relationship with the public." Duh, but it's not that simple.  PR for startups has a totally different definition. Hence, Social PR . A startup PR agent must be involved in EVERYTHING that the public comes across. Obviously, if you want to be a PR agent, for a startup especially, you must be sociable.  Working for a startup means you must wear many different "hats". PR for startups means you are doing everything under the umbrella of PR: Event planning, social media management, media relations, in-bound marketing, brand awareness, and the list goes on.  We wear "UmbrellaHats", if you will. In addition, being an employee for a startup means you must ...

Google I/O brings together thousands of developers for two days of deep technical content, focused on building the next generation of web, mobile, and enterprise applications with Google and open web technologies such as Android, Google Chrome, Google APIs, Google Web Toolkit, App Engine, and more. Google I/O is... American. Google is manufacturing the Nexus Q in the U.S. Go red, white, and blue! That explains the pricey $299 tag. Google I/O is... Android Haven. Has this conference transformed the Avid Apple User into robots? Almost there, not quite. Although, I wouldn't mind an Android Pillow Pet!!! Google I/O is...Schwag. *Photos coming soon! Google I/O is Google+ Events -ful! *Photos coming soon! Google I/O is... a UX playground.

On Monday, June 18 th I attended Social Loco 2012, a conference discussing how social-location will be monetized and leveraged across industries and verticals. Big Brand Hack-a-thon kicked off the Social Loco 2012 extravaganza on June 16 th . This two-day hack-a-thon brought big brand companies like Kraft Foods, Home Depot and Nokia to judge and announce a winning product on June 17 th , the last day of the hack-a-thon. Home Depot awarded $8,000 to Nive Jayasekar, a 17-year-old high school student who will be attending Carnegie Mellon University this Fall. Her product also won the ‘Best Use of Social and Location Mashup’ for $2,500, totaling her winnings to $10,500! With a strong supportive family of female engineers, Nive has a bright future as a potential intern for Facebook this summer.  Nive says, “My mother and grandmother played a large role in making me who I am. My grandma, she only studied in India until eleventh grade. She really wanted my mother gain higher educ...