PR stands for Proofreading
If you're not proofreading 2 - 4 press releases a day, you're not doing PR right. In addition to proofreading press releases, make sure you are proofreading 4-5 blogs per day. You just have to. It's the PR way. In additon to press releases and blogs, make sure you're proofreading tweets. Don't forget links and hashtags when appropriate -PRTiffany